KPI Metrics
DrillerDB tracks key performance indicators (KPIs) to help you measure and improve your drilling operation's efficiency and profitability.
Core Business Metrics
Proposals Created - Total number of quotes generated during the selected time period. This metric indicates your sales pipeline activity and business development efforts. Higher proposal counts suggest active marketing and customer engagement.
Proposals Approved - Number of quotes accepted by customers. Track your close rate by comparing approved proposals to total proposals created. A healthy close rate typically ranges from 30-50% depending on your market and proposal quality.
Projects Completed - Count of jobs finished during the period. This production metric shows your operational capacity and crew productivity. Compare completed projects against your capacity goals to identify bottlenecks.
Invoices Sent - Total invoices generated and the aggregate dollar amount. This metric represents your billing activity and accounts receivable pipeline. Regular invoice generation ensures healthy cash flow.
Operational Metrics
Field Reports Submitted - Tracks daily field report completion including tower up/down reports. High submission rates indicate good crew compliance with documentation requirements. This data feeds into your project history and regulatory compliance.
Images Uploaded - Number of photos captured in the field. Photo documentation provides proof of work, supports quality control, and protects against liability claims. Target at least 5-10 photos per project phase.
GPS Check-Ins - Tracks crew location check-ins at job sites. This metric validates crew time reporting and provides job site visit verification for billing and compliance purposes.
Inventory Used - Measures materials consumption including transaction count, total quantity used, and dollar value. Compare actual usage against estimates to improve future quote accuracy.
Customer Engagement Metrics
New Customers - Count of first-time customers added during the period. This growth metric indicates successful business development and market expansion.
Quote Engagement - Tracks customer interactions with emailed proposals including open rates and link clicks. High engagement suggests customer interest and increases the likelihood of proposal approval.
User Activity Metrics
Total User Events - Aggregate system usage across all users. This metric indicates overall platform adoption and team engagement with the software.
Unique Active Users - Number of distinct users logging into the system. Regular usage across your team ensures data accuracy and maximizes your software investment.
Use these KPIs to identify trends, set performance targets, and make data-driven decisions about your drilling operation.